3 Ways to Set Your Hourly Rate
Different methods have different accuracy levels. Here's how they compare:
| Method | Best For | Pros | Cons |
|---|---|---|---|
| Cost-Plus Formula | Accurate pricing based on your actual costs | Ensures profitability; adjusts as costs change | Requires tracking all expenses accurately |
| Market-Based | Quick competitive positioning | Easy to research; customers understand | Competitors may be undercharging |
| Revenue Target | Working backward from income goals | Ties rate to business goals | May not reflect true costs |
Worked Example: Calculating Your True Hourly Rate
Let's calculate the minimum hourly rate for a 2-person crew doing lawn maintenance:
Example: 2-Person Crew Hourly Rate
Per-worker rate: $77.28 ÷ 2 workers = $38.64/hr per person
Reality check: If you charge $50/hr for this crew, you'd lose $14.40/hr
Note: Labor burden varies by state. Workers comp for landscaping typically runs 3-8% of wages. All figures are US-based estimates.
What's Included in Labor Burden?
Labor burden is everything you pay on top of wages. For landscaping businesses, it typically includes:
- FICA (Social Security + Medicare): 7.65% employer share
- Federal unemployment (FUTA): 0.6% on first $7,000/worker
- State unemployment (SUTA): 2-6% depending on your state and history
- Workers compensation: 3-8% for landscaping (higher-risk trade)
- General liability portion: Often calculated per $100 of payroll
- Benefits if offered: Health, retirement, PTO
Total burden typically adds 25-35% on top of base wages. A $20/hr worker actually costs you $25-27/hr.
Setting Rates by Service Type
Many landscapers charge different rates based on the work:
- Basic mowing/maintenance: $45-65/hr
- Planting and bed work: $50-70/hr
- Tree and shrub trimming: $55-80/hr
- Irrigation installation: $65-90/hr
- Hardscaping (patios, walls): $75-100+/hr
- Design and consultation: $75-150/hr
Note: Rates vary significantly by region. Metropolitan areas often command 30-50% higher rates than rural markets. Research local competitors.
5 Signs You're Undercharging
- Every customer says yes immediately: If no one ever pushes back on price, you're probably too cheap.
- Tight on cash despite being busy: Full schedule but can't make payroll? Your rate isn't covering costs.
- Haven't raised rates in 2+ years: Costs increase 3-5% annually. Your rate should too.
- Working more hours than planned: If jobs always take longer, your rate needs to compensate.
- Competitors charge significantly more: If you're the cheapest by far, you may be the only one losing money.