3 Ways to Set Your Hourly Rate
Different methods have different accuracy levels. Here's how they compare:
| Method | Best For | Pros | Cons |
|---|---|---|---|
| Cost-Plus Formula | Accurate pricing based on your actual costs | Ensures profitability; adjusts as costs change | Requires tracking all expenses accurately |
| Market-Based | Quick competitive positioning | Easy to research; customers understand | Competitors may be undercharging |
| Revenue Target | Working backward from income goals | Ties rate to business goals | May not reflect true costs |
Worked Example: Calculating Your True Hourly Rate
Let's calculate the minimum hourly rate for a 2-person crew doing lawn maintenance:
Example: 2-Person Crew Hourly Rate
Per-worker rate: $77.28 ÷ 2 workers = $38.64/hr per person
Reality check: If you charge $50/hr for this crew, you'd lose $14.40/hr
Note: Labor burden varies by state. Workers comp for landscaping typically runs 3-8% of wages. All figures are US-based estimates.
This worksheet is exactly what landscape estimating software automates: GreenMargins applies your burden multiplier, overhead per billable hour, and target margin to every quote, so the math above runs itself on every job you price.
Now run your numbers
Same formula as the example above, seeded with the same values. Swap in your crew’s real costs — it updates as you type.
Your minimum crew rate
$77.28/hr
$38.64/hr per worker
Break-even = loaded labor + overhead. Minimum rate adds your profit margin on top, same as the worked example.
Does a real quote survive these rates?
Run one of your actual quotes through the free 60-second autopsy — your numbers above carry over automatically. No account.
Check a real quote →Email me this breakdown
Your rate math plus the 3-part pricing series other crews use to stop undercharging.
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What's Included in Labor Burden?
Labor burden is everything you pay on top of wages. For landscaping businesses, it typically includes:
- FICA (Social Security + Medicare): 7.65% employer share
- Federal unemployment (FUTA): 0.6% on first $7,000/worker
- State unemployment (SUTA): 2-6% depending on your state and history
- Workers compensation: 3-8% for landscaping (higher-risk trade)
- General liability portion: Often calculated per $100 of payroll
- Benefits if offered: Health, retirement, PTO
Total burden typically adds 25-35% on top of base wages. A $20/hr worker actually costs you $25-27/hr.
Setting Rates by Service Type
For market context, typical billed ranges by service type — treat these as reference points, not your answer:
- Basic mowing/maintenance: $45-65/hr
- Planting and bed work: $50-70/hr
- Tree and shrub trimming: $55-80/hr
- Irrigation installation: $65-90/hr
- Hardscaping (patios, walls): $75-100+/hr
- Design and consultation: $75-150/hr
Note: Rates vary significantly by region. Metropolitan areas often command 30-50% higher rates than rural markets. Research local competitors.
5 Signs You're Undercharging
- Every customer says yes immediately: If no one ever pushes back on price, you're probably too cheap.
- Tight on cash despite being busy: Full schedule but can't make payroll? Your rate isn't covering costs.
- Haven't raised rates in 2+ years: Costs increase 3-5% annually. Your rate should too.
- Working more hours than planned: If jobs always take longer, your rate needs to compensate.
- Competitors charge significantly more: If you're the cheapest by far, you may be the only one losing money.
Fixing an undercharging problem starts at the quote, not the invoice — see how to price landscaping jobs without losing money for the five-step formula that builds each price from your costs up.